San Francisco has moved to ban e-cigarettes. Juul has a backup plan

The San Francisco Board of Supervisors on Tuesday unanimously voted to approve first-of-its-kind legislation to suspend the sale of e-cigarettes in the city, amid concerns over underage use of the addictive nicotine products. The measure is already being challenged by the nation’s largest e-cigarette company, Juul, which is laying the groundwork to take the issue to voters in November.

The bill still requires final approval, but the board voted 11-0 to pass the ordinance on the first reading, telegraphing its intent to make it official as early as next week.

The measure, if passed, would go into effect seven months after it is signed by the mayor. It would halt the sale of e-cigarettes in San Francisco’s brick-and-mortar stores and bar the delivery of e-cigarettes bought online to San Francisco addresses until the U.S. Food and Drug Administration reviews the safety of the products, which it has not yet done.

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