There are renewed calls for alcohol sponsorship of sport to be banned ahead of the AFL and NRL grand finals.
Analysis shows one-third of complaints made to the Alcohol Review Board (AARB) over the past five years were sport-related, prompting renewed calls for alcohol sponsorship of sport to be banned.
A report released by the McCusker Centre for Action on Alcohol and Youth at Curtin University and Cancer Council WA shows from March 2012 to March 2017 a total of 939 complaints were made to the AARB, 32 per cent were sport-related complaints.
Around two-thirds of the sport-related complaints were about alcohol sponsorship of sport.
Ads classified as ‘sponsorship’ included signage at sports events, logos on uniforms and commentary during sports games.
The sports to dominate the complaints were cricket (43), motor racing (42), AFL (40) and NRL (39).
One of the “concerning” complaints was in relationship to a TV ad promoting a brewing company that was broadcast around 2pm during the 2016 AFL Grand Final. The complainant had concerns about the high number of children who would have seen the ad.