Sport alcohol sponsorship must go: experts

There are renewed calls for alcohol sponsorship of sport to be banned ahead of the AFL and NRL grand finals.

Analysis shows one-third of complaints made to the Alcohol Review Board (AARB) over the past five years were sport-related, prompting renewed calls for alcohol sponsorship of sport to be banned.

A report released by the McCusker Centre for Action on Alcohol and Youth at Curtin University and Cancer Council WA shows from March 2012 to March 2017 a total of 939 complaints were made to the AARB, 32 per cent were sport-related complaints.

Around two-thirds of the sport-related complaints were about alcohol sponsorship of sport.

Ads classified as ‘sponsorship’ included signage at sports events, logos on uniforms and commentary during sports games.

The sports to dominate the complaints were cricket (43), motor racing (42), AFL (40) and NRL (39).

One of the “concerning” complaints was in relationship to a TV ad promoting a brewing company that was broadcast around 2pm during the 2016 AFL Grand Final. The complainant had concerns about the high number of children who would have seen the ad.

Continue reading

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s